Burry’s Blog

Human Design for Business

Management Through Human Design.

To illustrate how Human Design makes a difference to business performance we consider examples of how it manifests in key management positions.  Generally, people naturally gravitate to positions where their Designs fit and their business talents are recognized.  However, sometimes people fill inappropriate roles and could be more effective in positions that suit their Designs.  By knowing their Human Designs in a business setting, the Pearl, shifts can be made to improve effectiveness.  We offer services that help companies align their staffs to take advantage of the four attributes of the Pearl:  Talent, Culture, Brand and Essence that are found in all people.


The small business owner of an exercise studio is a Projector which makes her a natural guide.  She has a Generator as her session manager to give the studio its sustained activity.  The owner has the Human Design business talent of Sales and the manager has the talent of Product.  The combination of a Generator working for a Projector and Sales working with Product has resulted in an effective business.


A silicon valley startup offering advanced networking equipment is run by a well known entrepreneur with the talent of Product.  It explains his success at creating new high tech products that have attracted venture capital over the years.  His marketing director has the talent of Marketing which explains the steadily improving market presence of the company.


An engineering consulting company is owned by an entrepreneur with an undefined Self center which means he can readily adapt to the culture of his clients.  He has the talent of Philanthropy so that the firm has a reputation for adding value for its clients while creating an inviting work environment for its consulting employees.  The firm’s consulting manager has the talent of Management which explains why he is consistently asked back by clients to run large-budget engineering design projects and consequently expand the consulting practice.

A management consulting firm is run by an experienced consultant with the talent of Strategy.  This explains why the firm offers a successful corporate strategy product that creates practical management direction for public and private sector clients.  The CEO also has the Essence of Nature which explains why his company operates very effectively with seemingly little effort on his part.


Summarizing, many of the people in these examples are already in roles that are consistent with their Human Designs.  They illustrate the potential of placing people in positions that are aligned with their Human Design talents and thereby make a business more effective.

Business Examples of Human Design

Oprah Winfrey

Oprah Winfrey


Oprah Winfrey is a highly successful TV host.  She has a following that has made her an industry leader for many years and this, together with her other business activities has made her a billionaire.  She delivered a speech on Golden Globes this week saying that a new day has arrived to have women better recognized in their careers.  It got a lot of attention.


Oprah is a Generator with the lasting energy to follow through on her commitments.  As a 2/4 in her profile she is a private person who is constantly educating herself in different ways and networking this knowledge to develop opportunities to share with her audience. 


With a well defined Spleen center Oprah is highly intuitive with a natural ability to see patterns in society that will be of interest to others.  This understanding comes to her automatically as the gate of Patterns is one of the most dominant features of her Design.  In addition, with the channel of Power she is literally a powerhouse who is able to bring about significant change.  She intuitively involves herself in crisis situations and has the ability to take action and get immediate results.


She also has the channel of Sensitivity where she tunes in to the emotions of others to naturally feel what others need.  Her sensitivity makes her highly compassionate and supportive but she needs to balance her own needs with those of others. Because the gate of Approach in this channel is the most dominant gate in her design she has an enormous drive to live a nice life by acquiring the assets that she needs to feel good and to make whatever bargains that are necessary to achieve those ends.


The channel of Discovery impels her to complete whatever commitments she is responding to and to feel a  sense of accomplishment when she succeeds.  Time is not a factor in achieving her ends.


Finally, she is literally open hearted with an undefined Heart and the channel of the Thinker pressures her to rationalize almost everything in life.  She is constantly formulating insights with a mind that never stops.  This also has a component that often has her connecting spiritually to the experiences of others with whom she relates in life.  Oprah is getting a lot of attention these days and is being considered as a candidate to be the President of the United States.

Billy Graham


Billy Graham

Billy Graham, the well known Christian evangelist passed away this week.  He wrote a book about “heaven and hell” before his 97th birthday and would have been 100 this year.  He has been a celebrity since 1949 and his Human Design shows why.


He is a Manifesting Generator with a 2/4 profile.  He was constantly busy and had a consistent drive to get his message across with the channel of the Alchemist where he was a change agent that drove him to make life different for people in a direction that he knew was right.  The 2/4 helped him connect well with people, and once he became known he networked with famous people such as Dwight Eisenhower, Lyndon Johnson and Richard Nixon.


Billy was a natural leader who was able to organize the many revivals and crusades he managed over the years with the  channel of the Alpha.  The many media and publishing outlets he set up are the result of the channel of the Prodigal where he was able to express his religious experiences effectively in a variety of ways.  These are leadership channels which made it easy for him to influence people to follow the religious activities that he presented. 


The creativity he demonstrated is driven by his dominant gate of Creativity and this is enhanced by the gate of Receptivity where he maintained a consistent direction in his life that he knew was correct.  These gates result in his life theme of the Sphinx where he creatively built a  legacy of influence that is consistent and lasting with the gate of Duration.


Billy has a somewhat surprising component in his Human Design with the channel of Enterprise.  He was able to instinctively know what people will buy from his services and create the business environment to deliver value to his audiences.  His net worth of $25 million explains how this channel helped him succeed financially.


His business talent is Philanthropy which explains why he was so active in helping people understand Christianity and how to live their lives successfully with this knowledge.  His brand of Passion explains his ability to seize the attention of his audiences.  Finally, the fame he created is shown by more than 3 million people who have taken advantage of his crusades.

Stephen Hawking

Stephen Hawking


Stephen Hawking the famous physicist and cosmologist passed away this week.  He created theories about the nature of the universe including the creation of black holes.  His Human Design explains more about his ability to develop his theories.


Stephen was a Generator with a 3/5 profile.  He was constantly investigating new theories about the creation of the universe with the 3/5 and he had the energy to create a successful life even though he was held back by a motor neurone disease from his twenties.  He had a very active mind with a defined Mind center which explains the variety of theories he created.  It was activated by the channel of Abstract Thinking where he was constantly creating mental models of where the universe was going. 


He also had the channel of Mutation where he was presented with unexpected situations that he had to deal with and he used his significant creativity to deal with them.  Although he was physically disabled he had the energy to follow through on his actions with the channel of Power even though it was unconscious in him. 


With his dominant 54 gate of Ambition, Stephen had the drive to move his life forward and, although others with his disease had limited lives, he lived into his 70’s.  This created his life theme of Penetration where his constant scientific research influenced others by engaging with his writings and personal presentations.  It explains the fame he obtained as number 25 in the BBC poll of the 100 Greatest Britons.


Stephen Hawking contributed a great deal to the theories about the creation of the universe and it was wonderful that he lived to be able to complete his work.