Burry’s Blog

Human Design for Business

Management Through Human Design.

To illustrate how Human Design makes a difference to business performance we consider examples of how it manifests in key management positions.  Generally, people naturally gravitate to positions where their Designs fit and their business talents are recognized.  However, sometimes people fill inappropriate roles and could be more effective in positions that suit their Designs.  By knowing their Human Designs in a business setting, the Pearl, shifts can be made to improve effectiveness.  We offer services that help companies align their staffs to take advantage of the four attributes of the Pearl:  Talent, Culture, Brand and Essence that are found in all people.


The small business owner of an exercise studio is a Projector which makes her a natural guide.  She has a Generator as her session manager to give the studio its sustained activity.  The owner has the Human Design business talent of Sales and the manager has the talent of Product.  The combination of a Generator working for a Projector and Sales working with Product has resulted in an effective business.


A silicon valley startup offering advanced networking equipment is run by a well known entrepreneur with the talent of Product.  It explains his success at creating new high tech products that have attracted venture capital over the years.  His marketing director has the talent of Marketing which explains the steadily improving market presence of the company.


An engineering consulting company is owned by an entrepreneur with an undefined Self center which means he can readily adapt to the culture of his clients.  He has the talent of Philanthropy so that the firm has a reputation for adding value for its clients while creating an inviting work environment for its consulting employees.  The firm’s consulting manager has the talent of Management which explains why he is consistently asked back by clients to run large-budget engineering design projects and consequently expand the consulting practice.

A management consulting firm is run by an experienced consultant with the talent of Strategy.  This explains why the firm offers a successful corporate strategy product that creates practical management direction for public and private sector clients.  The CEO also has the Essence of Nature which explains why his company operates very effectively with seemingly little effort on his part.


Summarizing, many of the people in these examples are already in roles that are consistent with their Human Designs.  They illustrate the potential of placing people in positions that are aligned with their Human Design talents and thereby make a business more effective.

Business Examples of Human Design

Hugh Hefner


Hugh Hefner

Hugh Hefner,  known as the publisher of Playboy magazine passed away recently.  He was an advocate of personal liberation and freedom of expression.  His Human Design shows how he naturally followed this path.


He was a Projector with a 5/1 profile.  He became famous and wealthy with the attention he got from Playboy and other entertainment businesses.  The recognition he received as a Projector gave him the incentive to grow his business in a variety of ways and feel good about his results.  The 5/1 made him a magnet for personal connections and explains the variety of playmates he had photos with and added to his fame.  With this he came across as a natural leader who drew attention.


His actions were emotional in nature with the two channels he had connecting the Emotional center with the Root center.  The channel of Sensitivity enabled him to connect well at a personal level with others to advance his career.  The channel of Emoting also connecting these two centers gave him mood swings which drew attention and enabled him to feel good about his actions.  He also had the channel of Survival where he had the quick instinct to become successful in his activities.


The most dominant channel in Hugh’s design is Initiation where he had the strong will to get into new activities and feel good about them.  This explains the innovations he introduced in publicizing personal relationships.  This is driven by the 51 gate of Arousing which propelled him into sometimes shocking actions that drew a lot of attention with the playmates and activity in the Playboy Mansion.


The 51 also drives his life theme of the Clarion which enabled him to influence people to be open and get benefit from intuitions that may not be normally followed.  He had a unique perspective on life and found ways to introduce new concepts about how to live with others. 


From a business perspective Hugh’s talent was Philanthropy.  This explains the charitable work he engaged in with cinematic arts and animal rescue.


Hugh Hefner changed the public perspective on male/female relationships with Playboy and other entertainment vehicles.  He got a lot of attention with his passing.

Fats Domino


Fats Domino

Fats Domino was a very successful singer and composer considered the real king of rock ‘n’ roll.  He became famous for his music before Elvis Presley and the Beatles.  He was inspirational for them and his Human Design shows more.


He was a Manifesting Generator with a 2/4 profile.  He was essentially a private person but easily engaged with audiences and other musical celebrities.  Constantly active, he dominated popular music with his “boogie-woogie” in the 1950’s. He attracted attention and supported others in the business with the 37-40 channel of Community.


Fats was acoustically sensitive with the 2-14 channel of the Alchemist and the 55 gate of Abundance.  It explains his ability as a pianist and composer to create music that made him famous.  The Alchemist gave him the energy to create music in new and colourful ways.  It is a transformative channel that results in a life that is different and important. 


He also had the 35-36 channel of Versatility which gave him the emotional energy to move his life forward in a variety of ways and learn from experiences that give him the energy to make progress with new initiatives.  Donald Trump also has this channel and it explains why his emotions are so visible in the speeches he delivers.


Fats had little fear in his life with an almost open Spleen center.  However, he had the 32 gate of Duration on this center where he made sure his initiatives were well executed because of a fear of failure.  It helps explain the variety of actions he took to expand his music career.  In addition he had the 16 gate of Selectivity where he built the skills he needed to expand his music talent. 


His life theme which governed his life from the time he was child was Planning where he made plans for the security and success of his family by using his skills successfully.  Making plans to be successful in music came naturally to him and it started early in life.  He loved helping others close to him.


From a business perspective Fats had the talent of marketing.  He knew what had to happen to get his music accepted and his Pearl, an underlying talent, was charity.  This enabled him to create a successful career and have those close to him be part of it.


I certainly enjoyed Fats’ entertaining music and I am pleased to feature his Human Design for the benefit of other admirers. 

William Shakespeare


William Shakespeare

Edward de Vere

The film Anonymous has raised an age old question about whether or not Edward de Vere, the Earl of Oxford, was the actual author of Shakespeare’s works.  The film was shown in 2011 and received significant attention.  Here is what their Human Designs say about the probability that Shakespeare was not the real author of his works..


Both Shakespeare and de Vere were 6/2 Generators who were role models designed to work.  The key feature of Shakespeare’s design is the 9-52 Channel of Concentration where he had the drive to do whatever it took to write his works.  This channel is shared by other great achievers such as Steve Jobs, Clint Eastwood and Warren Buffet.  De Vere, on the other hand, had a format channel, the 3-60 Channel of Mutation where he led a life of constant change including a variety of careers, several home locations and extensive travel.  He was driven by his 3 Gate of Beginning where he was constantly on the move.


With a defined Throat Shakespeare was able to express himself in a consistent way.  This was not true for de Vere.  Although they both tended to be perfectionists with the 18-58 Channel of Judgment, they were quite different in how they operated.  Shakespeare had a strong sense of who he was with a well defined Self center whereas de Vere did not have that sense; he could be anything to anybody with his undefined Self.  In addition, Shakespeare had the 10-20 Channel of Awakening where he was true to himself and did not tolerate behavior that did not conform to his principles.  He was clearly a model of consistency.


De Vere, on the other hand, had the 30-41 Channel of Recognition where he had a vision of how he wanted his life to play out with the imagination to make it happen.  Although he authored poetry and other works it is questionable that he had the staying power to write the detailed plays that were created by Shakespeare.


Shakespeare’s life theme was Incarnation where he had a sense of déjà vu and wanted to express what he believed was important in history.  De Vere on the other hand had the life theme of Wishes where he made the rules of how he and his family would live their lives.


From this it is clear that Shakespeare authored his own works and de Vere did not.